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Think like a startup and act like a blogger
It doesn’t matter if your business is 100 years old or born yesterday, if you’re not solving problems, you’re part of the problem. The best startups focus unwaveringly around one thing: solving a...
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Relevance: Here today, gone today
”Don’t make no plans to see somebody here next year because a lot of y’all ain’t going to be here next year. That’s how [business] is. Here today, gone today.” -Chris Rock, MTV Video Music Awards 1997...
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Sponsoring the church and state line
Instead of crumbling the wall between church and state, smart brands are embracing it. As technology permeates the daily lives of consumers, no aspect of our existence is left un-digitized. Media...
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But, but … they already have that
Time to silence the devil’s advocate They already had WebCrawler before Google came along. MySpace was here before Facebook. We had Dial-up before broadband. Quill pens before we had ballpoint. And...
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A click is a first date, not a wedding
It’s pretty easy to get carried away when you’re excited about the possibilities of a potential relationship. You feel the connection. They’re just your type. And they even seem mildly interested in...
View ArticleWhen a launch is more of a stumble
All of the best practice documents in the world can’t prepare you for a thud that was supposed to be a splash when your new product hits (or misses) the mark(et). Launching a new product is as complex...
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Is there a business case for ignoring technology?
Ignoring technology in the name of memory lane. There’s a diner down the street that’s perfect for breakfast on weekend mornings. It’s cozy, friendly, and it’s the perfect backdrop for conversation....
View ArticleIn the attention economy, spoilers might be criminal
The “spoiler warning” is an evolving social cue, and an important social cue for avoiding harm. We live in an attention economy. They used to say knowledge is power, but now there’s Google —...
View ArticleAnd you will know us by the trail of discarded technology
A brief meditation on software obsolescence I have been fascinated with high tech stuff as long as I can remember. Growing up in the 60s right in the middle of the Apollo mission push, tech permeated...
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Crimes against humanity (in marketing)
Put down that marketing before you hurt yourself For the past decade, I’ve had the privilege of working with brands of all shapes and sizes in a wide variety of verticals. And though every brand has...
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